Six Sigma for Marketing Processes

Six Sigma for Marketing Processes:
This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you'll learn how to apply Six Sigma methodology to

• Develop a lean, efficient marketing workflow designed for growth
  
• Enhance the three marketing arenas for growth: strategic, tactical, and operational
  
• Identify leading indicators of growth and become proactive about performance improvement
  
• Strengthen links between customers, products, and profitability
  
• Redesign marketing work to streamline workflow and reduce variability
  
• Assess and mitigate cycle-time risk in any marketing initiative or project
  
• Leverage DMAIC to solve specific problems and improve existing processes
  
• Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation

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